Chronicle of Higher Education
Using scholarships more strategically, intentionally, effectively
Colleges use scholarships to meet institutional goals, but they have to pick their priorities, said Chio Flores, director of financial aid at Washington State University. Flores shared her thoughts on the topic at a session of the National Association of Student Financial Aid Administrators on July 22, 2012. Some of her thoughts were in turn presented on July 23 in The Chronicle of Higher Education's blog titled "Headcount," by Beckie Supiano.
…. At my institution, scholarship administration must become more efficient and intentional. Like many four-year public institutions, we engage in tuition discounting and fundraising to help address our scholarship goals. While we can't possibly achieve all of our goals, we know that some decisions can carry more weight than others. As a result, mission clarity has become much more integral to our work.
Click the following link to read the entire Chronicle blog article.