Advertising Rates and Policies
The WSU News website draws about 57,000 visits a month, with 65% of that traffic coming from returning readers. WSU News serves as the university's news center, guiding people to news from sources universitywide.
In a random survey of approximately 1,300 employees, conducted in 2010, WSU News was rated the #1 source for university news.
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| Example of 200 px ad in top right position |
To keep the WSU community informed and to guide readers to articles on its website, WSU News sends out an e-newsletter (right) with the day's headlines to approximately 8,100 people - comprised primarily of faculty, staff and grad students, as well as subscribers.
The e-newsletter is distributed on a daily basis (M-F) during the regular academic year. During the summer semester and scheduled breaks, it is usually distributed twice per week.
WSU News reserves the right to limit or decline ads based on content, design and the editorial space. WSU News reserves the right to reject or cancel any advertisement, for any reason, including advertisements that advocate illegal actions, promote activities that are detrimental or damaging to the image of WSU or that may be construed as defamatory, invasive of privacy, fraudulent or obscene.
WSU News reserves the right to refuse any ad not compatible with the mission of Washington State University or WSU News.
WSU News will not accept ads for:
- casinos, gambling or other wagering companies
- websites, facilities, or publications containing adult or pornographic content
- alcoholic products
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tobacco products
Deadlines
All advertisements must be professionally designed and delivered in a "ready to publish" format that is easily usable by WSU News -- TIFF, JPEG or PDF (no Word documents), and created to the appropriate size (see chart below).
Color should be set in RBG to at least a 72 pixels/inch resolution, and less than 100k in size.
The ad file should be e-mailed to Robert Frank, editor, rfrank@wsu.edu, ph: 509-335-7727, or Cynthia King, cynking@wsu.edu, 509-335-4668.
WSU News does not provide design services.
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| Example of 728x90 px ad at bottom of page |
Advertisements will be placed in specific locations as determined in a written/e-mail agreement.
To maintain WSU News's editorial design and quality, ads are limited to the following locations (as noted in the chart below):
- E-newsletter - 1-column-wide ad, upper right-hand column (Dimensions: 200x100px or 200x200 px)
- E-newsletter - 2-column-wide banner, bottom of the page (Dimensions: 728x90 px)
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Website major category pages* - 1-column-wide ad, upper right-hand column (Dimensions: 200x100px or 200x200 px)
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Website major inside pages* - 2-column-wide banner ad, bottom of the page (Dimensions: 460 x 90 px)
* Website major category pages include: Top Features; Events & Exhibits; Sports Headlines; Employee News; Alumni News, WSU in the Media; Calendars by Campus; Archives.
Ads can be contracted for placement in the WSU News e-newsletter or on specific WSU News website category pages. If multiple ads are scheduled to appear in the e-newsletter or on the same category page(s), they will be rotated or alternate. Example: Ad one on Monday, Wednesday, Friday and ad two on Tuesday and Thursday.
The cost of ads is determined by their size, position, the number of pages on which they are to appear, and the length of time the ad is to run. See the ads rate chart for details.
Ad dimensions,in the left-hand column, are in pixels.
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